History of the brand legend and the Reebok logo

Reebok (or abbreviated RBK) is an international company producing sportswear and accessories. The headquarters is located in the suburbs of Boston, Canton, Massachusetts. Currently, it is a subsidiary of Adidas.

From the foundation until the 1950s.

1895 - Joseph William Foster (Bolton, England) produced the first studded shoes. The founder of the Company is Joseph William Foster, becoming a member of the local racing club "Primrose Harriers" and an ardent admirer of this sport. Together with Joseph's interest in running, his desire to buy himself a pair of quality sports shoes is growing. The poor range of shoes offered and the absence of producers capable of helping Joseph fulfill his dream prompted him with a simple decision to make such a pair himself. By profession Joseph was a shoemaker, and his ingenuity could be envied, and here are the first running shoes "Foster" on spikes (Joseph fitted several nails to the soles of his shoes). The first name of the Company is "J. 'W. Foster & Co. "

1904 - In the city of Glasgow, Alfred Schrabb wins a ten mile race, with a staggering 50m 40s at that time, which was a world record and remained a UK national record for 30 years. On the legs of the winner were the sneakers of the company "J. 'W. Foster & Sons »

1906 - "J. 'W. Foster & Sons ", in connection with the birth of sons from the founder of the Company.

1908 - Foster's running shoes were made by hand at a factory called "Olympic workshops". During the development of footwear models, the features of one or another type of running were taken into account (conditional division of categories into collections): thorns were provided for the barrier run on the heel part; for running on rough terrain - straps to support the ankle joint; a model for running at medium distances and a model for indoor training was designed.

1909 - In addition to individual fittings in the workshop, Foster was offered a new service system. The athlete delineated the outline of his foot and sent him to Foster's workshop with indication of the measurements made. This was the first attempt to provide each runner with shoes, made to order and in accordance with the wishes of the athlete. (First measuring table and scale).

1924 Olympic Games in France in Paris. Famous experts in the field of cross-country disciplines Carl Abraham and Carol Model told that they fled in Foster's shoes, as if they were being pursued by fire. Already at this time, and in subsequent years, most athletes used studded sneakers, "hand-made by Starina Joe" and his skilled craftsmen who could make perfectly shoes and understood well what each athlete needed "(this quotation was first mentioned in 1925 g.).

In the early 30s, J.W. Foster & Sons was known in the country as the oldest and leading company in the production of sports shoes. Gradually begins to expand and the range of products. Now, in addition to running shoes, the company produces shoes for boxing, hockey, rugby, sports walking, football. Also, a collection of footwear for cyclists was proposed, which included both models designed for bike rides and models for racing. In this shoe was the world record holder Greg Harris.

1948-1979

1948-1952 - the continuation of family traditions was embodied in the sons of James - Joseph and Jeffrey (grandsons of the founder of the company), who begin to learn skills in the "Olympic workshops".

By 1958 the company had grown considerably. For the further progressive development, a serious reorganization was required.

In 1958, Joseph and Jeffrey launch a new model of athletic shoes "Mercury". The company was renamed and for a short time was called "Mercury Sports Footwear". Joseph and Jeffrey Foster are establishing a new company with a new name - Reebok (from a fast-moving African antelope with sharp horns)

1960-1979 - Reebok expanded its activities in Europe, since that time the company is officially known as Reebok International, the main office of the company is located in Bolton.

1979-2006

In 1979, Reebok joined the British delegation at the International Industrial Exhibition in Chicago. It was there that Paul Fayerman, an American traveler, drew attention to the products of the company Reebok. He liked the design and quality of the company's products, and soon he signed a distribution agreement with Joe Foster and was given the right to represent Reebok's products in the US.

1982 - the hobby of US women was aerobics. The company Reebok quickly responded to customer requests and introduced the "Freestyle" and "Princess" models on the market. These were the first models designed specifically for women. The success of the models has surpassed all expectations. But Paul Fayerman was not limited to novelties in the field of design, he introduced innovations in the field of commerce, sending his agents to sports halls, where everyone